Home Business Tips – What Are You Looking For?

This is actually something that I shared with a forum that I attend and I thought that maybe it would be a good idea to share it with the rest of the world. If you want to avoid the TL;DR to follow, this article is essentially about focus, priorities and not letting your life pass you by. If you’re cool on all that, you can probably skip this one. If not, you probably want to keep reading.

One thing I learned late in life (wish I learned it earlier) is that a lot of people REALLY don’t know what they want. Oh, they may have some general idea like, “I want to be rich” but they have absolutely no idea of how they want to get to that stage. At this point, I could talk about a whole lot of generalities in life but I want to keep this article specifically focused on running a home business.

Let’s start with the more general part of running a home business – the why.

Have you ever REALLY sat down and asked yourself WHY you want to run a home business? To be honest with you, this is something I NEVER wanted to do. In fact, running my own home business was something I was forced into doing because I lost my job and couldn’t find another one. When you’re desperate, you’ll do just about anything.

What about you? Why are you even in this racket? Is it because your boss is a jackass and you can’t stand working for him another day? Maybe you’re out of work and heard that running a home business was something that could make you a few bucks. Maybe you’re retired, fairly well off, but bored to death with sitting around and watching the TV so you needed something to do to keep you busy.

Problem is, some people never even think about the real reason why they’re doing something. They just do it. And then they look around, see that it’s not going very well and wonder why. You can apply that to just about anything in life but confining the problem to running a home business, the chaos usually looks something like this.

John Doe decides to start a home business but doesn’t know where to begin. So he does some searching on the Internet for “Home Business Tips” and finds articles similar to this one. In those articles, he finds suggestions for business models. He sees one and says, “That looks interesting” and proceeds to give it a shot.

After a while, he discovers that it’s not making him the money that he expected to make, so he drops the business model and goes back to searching on the Internet for more home business tips and the cycle begins all over again.

Unfortunately, the cycle doesn’t end until somebody smacks John Doe upside the head and says, “Hey, you’re going about this all wrong. You need to – ” and gives him the magic words.

What ARE those magic words? Well, from my experience, they come down to a few basic things.

1. Find a target market of prospects who all desire a specific kind of product or service and have shown their willingness to spend money on that product.

2. Set up a business to provide said product to prospect whether it’s one you create yourself or one that is made by a third party that you can promote and get a commission on.

3. Sell the product.

That’s a simplified map but trust me, it works. It’s basic supply and demand economics. Find something with a demand and supply it. Naturally, if there are other suppliers, you are going to have competition. If the competition is great, you’re results might be harder to come by. That’s just life and something everybody has to accept. That’s why it’s best to choose products where the supply isn’t so great.

Okay, so you’ve got your model planned out. You know exactly what you’re going to do.

What kind of results are you looking for?

Do you want to make $500 a month? More?

You’d be surprised how many people go into their own business with some vague idea of what they want to accomplish. Saying you want to make “lots of money” is too vague. It’s okay to say that you want to make $1 million a year. Just make sure you put together a home business model that’s capable of making that much.

For example, selling $7 ebooks is probably not going to get you there, though I won’t say it’s entirely impossible. It’s just very unlikely. However, selling an e-course for $997 that gets delivered to customers via UPS in a big box is more likely to get you to that $1 million.

In other words, you have to make your goals realistic. My goal, when I first started, was to make $1,000 a month. Today, now that I’m basically retired, is to just make enough to keep me in Magic the Gathering cards for the next few years.

After you’ve made your goals, the next step is to specifically map out how you’re going to achieve them. There are many business models and I’m not going to go into them all here as doing so would turn this article into a novel. If you’re stuck for business ideas, check out the end of this article.

Finally, after you’ve mapped out how you’re going to achieve your goals, the last step is to actually put the plan into action. A lot of people have problems doing this – pulling the trigger. A lot of people say they’re afraid of failure. I think they’re more afraid of success.

What would you do if your life suddenly changed? Many think that lots of money won’t change them at all. I’ve seen too many people changed by money or lack of it. Trust me, if you run a successful business, your life is going to change.

If nothing else, you’re going to have different kinds of headaches than the ones you had BEFORE you were successful, such as complaining customers and income tax nightmares. Better have a good accountant or you’re going to pay Uncle Sam through the nose.

My life changed – dramatically. I don’t even recognize my old life and could never imagine going back to it, which is why even though I am “retired” I keep working JUST in case something unforeseen happens, because you never know. Heck, even Donald Trump lost his fortune once.

Before this gets any more long winded, I want to close with this because I feel it’s the most important message in the whole article.

A lot of people don’t really have direction in their lives and just wander from one thing to the other. Then, one day, they look back at their lives and realize that they didn’t really accomplish anything. That’s what I’m trying to avoid by writing this article.

I don’t want you to wake up one day and say to yourself, “I pissed my life away” because trust me, it’s short, it goes fast and regrets are so easy. I want you to be able to say that you set out to do something and you did it – no matter how insignificant it may be to somebody else.

Some people are happy making $500 a month as supplemental income. And that’s fine, but make sure you have a solid plan in place to actually MAKE that $500 a month.

Otherwise, you’re just going to go on wandering from one thing to the next and wondering where all the time went when it’s all over.

To YOUR Success,

Steven Wagenheim

Online Business Tips: How to Succeed in Internet Marketing

There are two things that happen when an online business goes through the internet marketing process. One, its site generates lots of traffic but barely convert the visitors to customers and two, it does not get as much traffic as the first, but gets quality leads that turns into customers. Which of the two do you think is better?

The first scenario is focused on getting many visitors while the second is focused on converting visitors to customers. Obviously, the second scenario is better because this is usually the goal of internet marketing – gaining customers.

Most online business tips help you generate traffic to your site, but if these visitors will not become customers, it leads to nothing. To turn your site visitors to customers, follow the simple advice below:

- Create headlines and subtitles that are relevant to the visitors’ searches. The first online business tip here is to remember that visitors have a short attention span so immediately convince them to hang around and read more through the content written in your headline and subtitle. Let them feel that they are in the right place for the term that they are searching for.

- Write relevant and high-quality content. Visitors may bounce off from your site if they read poorly-written content. Always make sure that you write high quality content that is full of value for the visitor; not just sales talk or pure marketing.

- Always add a “Call To Action”. This is critical in converting visitors to customers. A simple “Click here to get more information about the product” or “download ‘Name of the Product’ here” is enough to tell the visitors to do something with what he or she have read.

- Be straightforward in your Call to Action. Be clear of what you want your visitors to do next. Make sure that you tell them exactly what they have to do in response to your message. Just make it simple and straightforward; rather than bombarding them with lots of options or instruction that can be confusing.

- Add an enticing image. Aside from the text content, images can also help generate sales; as long as they are enticing and follow the standard rules (no racism, no hate, no negative, not scandalous, etc). Choose carefully the images you put and ensure that they entice visitors to use your product/service.

The basic idea about these online business tips for internet marketing is to do more than just provide information or quality content to the visitors. Remember that your site is there because you have something to offer, so maximize its content for conversion while giving your visitors a good and valuable experience.

Strategic Business Tips When Firing Someone From Your Strategic Thinking Business Coach

One of the most uncomfortable actions in business is the termination of an employee. When an employee is terminated, there is pain for each party involved. Many people postpone the inevitable termination and this only increases the pain and frustration.

Your strategic thinking business coach has some tips on how to terminate someone properly so both parties get through the process.

+ Get right to the point. Be direct and do not engage in small talk. Get right to the point and inform the employee of the bad news of being terminated.

+ Be brief in providing any reasons for the termination and do not engage in a long discussion over what went wrong or what might have been. You may want to offer one or two reasons for the termination.

+ Be professionally prepared for the termination by assembling all materials for the termination in advance. This means having the final paycheck, any severance pay, personnel forms, insurance and other information ready when you inform the employee of the termination.

+ Move quickly and expeditiously to get the terminated employee out of the office as soon as possible. Have security or appropriate support personnel ready to assist if necessary.

+ Be courteous and professional in your interactions with the employee being terminated. Shake hands, express thanks for the employee’s contribution to your company and wish him or her well.

+ Conduct the termination on a Friday. This gives you the weekend to deal with problems that may arise from the termination and enables you to announce the termination to the staff and start off the week fresh on Monday.

If you would like to learn more about strategic business decisions and some challenging follow-up actions, like the termination of employee, and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at [email protected]

“Strategic Business Tips When Firing Someone From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group (TM)